The Untold Strategy Behind the NPCS Billboard

NPCS recently released their first significant billboard outside the Space X office in California.

It’s been gaining massive traction and momentum, and the community is snapping pictures of it every chance.

There is an unspoken strategy that a lot may look over regarding this marketing campaign, and it shows how deeply the NPCS team thinks about every move.

Putting the fact that it will get millions of impressions and shares online to the side for a second. The question is, why California? Why in front of Space X?

They could have put the billboard anywhere, Times Square, Piccadilly Circus; indeed, there is a better case to be made that the footfall and virality of those placements would blow this one out of the water.

However, the strategy revolves around Elon and the connotations surrounding him as the founder of Space X as a company.

He has been a prominent crypto supporter for many years, is the owner of X (the biggest social media platform for crypto) and was one of the first high profile people to push a memecoin before they became cool (DOGE) , the fact that crypto investors are always hoping to go to the moon - this was the most perfect and fitting location to kick start NPCS major global billboard campaign - marketing geniuses.

Elon has single-handedly blown up coins overnight by mentioning them in passing comments in real life or on Twitter.

One comment by Elon and NPCS will blow 3,4, even 5X and beyond. Elon is taking stride after stride in innovation, and Space X is going way past the moon and to Mars. These play on the subconscious and subliminal messaging that NPCS is doing the same.

That’s the game the NPCS team is playing; they know that getting a viral post of a billboard in Times Square over getting Elon to say to President Trump, “There’s a billboard outside my office, NPCS its called” is incomparable, and its testament to their marketing strategy that they thought of, before 99% of projects.

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And btw, Times Square and Picadilly Circus isn’t off the table I'm sure, it’s all coming as part of the plan...